Iconic Snickers Bar To Be Renamed

The Snickers bar is being rebranded as the classic Marathon bar returns to supermarket shelves.

Marathon is the original name for a Snickers bar, made up of nougat, peanuts, caramel and chocolate. The name was changed in the UK 30 years ago.
From 10 August, Mars Wrigley has reintroduced the classic chocolate bar under its original name, at Morrison’s and McColls stores.

Snickers is an American chocolate bar created in 1930 and named after the favourite horse of the Mars family – Marathon.

Until 19 July 1990 the Snickers bar was the name given to the nutty chocolate bar in the rest of the world but in the UK it remained known as the Marathon.

David Manzini, general manager at Mars Wrigley UK said in a statement: “At Mars Wrigley we’re all about creating better moments through our sweet treats.
It’s clear that after nearly 30 years away, people loved the return of the Marathon bar last year. When the British public speaks, we always aim to deliver! It’s great that after making chocolate in the UK for nearly 90 years people still love our chocolate!”
Snickers remains Britain’s second favourite chocolate bar, after Cadbury’s Dairy Milk, and has global sales of £1.6 billion a year.