The management of American broadcasting network Continental Broadcasting Services (CBS) has announced their commitment to inject multi-million dollar investments in the television and radio businesses aimed at improving the viewing and listening experience of its esteemed audience.
The investment objectives also include shooting the stations to a pole-position in the media industry rankings, thus making them the first choice for advertisers in Nigeria.
The investment which is being said to be In line with its ongoing restructuring, will cut across CBS three major properties which are: TVC Entertainment; TVC News and Radio Continental.
Making the announcement on Wednesday, the Chief Executive Officer, Continental Broadcasting Services, Mr. Andrew Hanlon said viewers, listeners and advertisers on the channels should be ready for exciting times as the execution of the plan commence with immediate effect.
“I am delighted to confirm today that substantial investments will be made in programming and content across our TV and radio stations to improve viewers and advertisers’ appeal in the CBS Group offering.
“This will involve a substantial spend on technology and transmission equipment. The plan, which was recently approved by the CBS Board, will also lead to improved general working conditions for our 350 staff who will be at the heart of everything we do,” Hanlon said.
Hanlon further added that “as Nigeria steadily recovers from its economic recession, investments in critical sectors like this will definitely serve as bedrock for expediting the objectives of the government and effectively revive the economy”.